Keel Point Insights

Check out our guides, tools and research for expert help on all your
life planning, wealth planning, and familiy management questions!

& Videos

Awards &
Press Releases


Keel Point
in the News

Keel Point Announces Acquisition of Chattanooga, Tennessee-based DeMoss Capital

Keel Point
October 13, 2015

East coast boutique investment firm says move will broaden reach in Chattanooga and solidify commitment to clients in the region

Keel Point, LLC, a boutique registered investment advisory firm with approximately $1.45 billion under management, today announced its acquisition of Chattanooga, Tennessee-based DeMoss Capital, Inc.

The move gives Keel Point, which currently has offices in Chattanooga, Tennessee; Huntsville, Alabama; Kansas City, Missouri; and metro-Washington, D.C. greater reach in the Chattanooga area, while also benefitting DeMoss Capital clients with additional resources, family services and investment opportunities.

“This acquisition solidifies our ability to serve clients in the area,” said Keel Point President Mike Perry. “As an advisory firm owned jointly by the families we serve and the professionals who manage it, our clients cherish the quality relationship inherent to a boutique structure. This acquisition is a benefit to all involved, and we’re thrilled to welcome DeMoss to the Keel Point team.”

Through the acquisition, Keel Point will expand to approximately $150 million under management in the Chattanooga area, allowing for greater growth for clients and investors.

The DeMoss Capital office will transition to a branch of Keel Point, welcoming current Keel Point investors in the area into their current headquarters. John DeMoss, founder of DeMoss Capital, will remain on as head of the Keel Point Chattanooga branch.

Keel Point will bring innovation, scale and new levels of service to families and institutions in Chattanooga. Keel Point’s mission is to ensure that the intersection of life and wealth is a positive experience for the families and institutions it serves.

“I developed friendships with Keel Point leadership when I first founded DeMoss Capital nearly eight years ago,” John DeMoss said. “Even at that time, the shared visions and values between our firms were very apparent. It has been exhilarating to see how Keel Point leadership shares the same desires and best-practices about serving clients well. The similarities in the firms’ leadership and messaging are striking, as we have mutual service goals and have been speaking a common language.”

Both companies share a passion for bringing clarity, creativity and intentionality around important and complex issues to the families and institutions they serve, as well as support for the advisors and team members they recruit and mentor. Their common foundations allowed for an easy transition, enabling the expanded firm to be better positioned to serve the lifestyles and life stages of distinct client groups more efficiently and effectively.

For more information about Keel Point and the DeMoss acquisition, please visit

About DeMoss Capital

DeMoss Capital is a wealth management firm that serves Chattanooga families as an advisor, as well as a partner and trusted resource, offering financial consultation and investment management. The company’s commitment to service extends beyond wealth management and has a history of supporting philanthropic causes as well as local and international mission work.

About Keel Point, LLC

Founded in 1998, Keel Point developed a unique ownership structure in which both the advisors and certain client families own and govern the firm. Keel Point believes that with wealth comes opportunity and responsibility and works alongside its clients at the helm with life planning, investment management and giving guidance needed to realize the true value of wealth. It pioneered the Family Financial Philosophy and Family Wealth Snapshot for all of its clients, and built an investment process to serve the multi‐generational needs of the families and institutions it serves. For additional information about Keel Point, LLC, please visit: or call (703) 807‐2020.

Related News & Articles

Economic Outlook – February 28, 2022

Apart from the horrific human tragedy of the Russian invasion of Ukraine and the disruption to world order, the likely impact on the U.S. economy and financial markets will be minimal.    After two back-to-back weeks of losses leading up to the invasion, the...

read more